Insights

Today it was announced the launch of EKN, a data driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native and more.

There’s no denying that advertisers have had a love affair with social media marketing for years now. A captivated audience inside a “walled garden” such as Instagram or Facebook...

From posting a parchment flyer on a lamp post in the 1700s to large digital 4K billboards in front of airports today, the use of Out of Home advertising has always been prevalent.

Brands have relied on third-party cookies for years, the data they compile from these sources help them run more efficient ad campaigns.

Throughout all of technology, artificial intelligence has created big changes. Smartphone photographs look better than ever with AI-powered digital image processing. Smart speakers with voice recognition are present in many people’s homes.

Programmatic advertising is one of the best things to ever happen to the marketing field since digital ads started. Rather than individuals trying to analyze data and bid on ads one by one...

With thanks to COVID-19, the customer experience is revolutionized. Digital advertising agencies have faced an opportunity to grow and evolve their marketing strategies...

When it comes to measuring the success of your latest programmatic advertising campaign, having too much data could become overwhelming...

Brands have relied on third-party cookies for years, the data they compile from these sources help them run more efficient ad campaigns.